Audience

Demographics
A demographic is what major companies use to target their audiences for their products and adverts etc. This image shows some of the major sections for demographics that companies, such as Pepsi, may use to market their products and select a target audience.For example, Pepsi use a demographic to see what audience they need to target, one fact they learn from their demographics is that their main consumers are under the age of 24 meaning this is the audience they should target. Demographics are one of the most useful items for major companies as they can make them huge amounts of profit.
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Psychographics
Psychographics are very similar to demographics, both find out information about consumers and audiences and help companies pick their target audiences. However, demographics look at things like age, sex and income; psychographics look at what people's hobbies and interests are. For example, Pepsi's psychographic shows them that their main consumers personalities are easygoing/determined/ambitious. This shows Pepsi that they have to implement this in to their adverts to make them more profit as it will attract their audience and make the adverts slightly relatable to the audience.






Uses and Gratifications
Including unique characters and settings that appeal to the audience. For example, characters like Jason Voorhees and unique and easily known for killing, being violent and scary. Therefore, the viewers can get enjoyment for watching these characters as they can understand them as the film progresses that make the film popular and enjoyable.


Rubicam
It is important to market films to sell them and engage them to new fans and audiences. For example, many company's use social media to promote films by creating posters, websites and TV adverts that also feature on platforms such as YouTube. This creates a "buzz" for the film meaning it gets the most viewers as possible to make it successful.

Conclusion

In conclusion, I believe that audiences are important for companies to categories their products when they create new ones and bring new products out. This is because companies can use small things and certain features to attract certain demographics. For example, Disney makes their movies child friendly, no blood etc., because that is their target audience.